What is the big deal about filtered honey vs. non-filtered honey? As consumers, we think that anything filtered is a good thing. Filtered water, for instance, means it is clean. The same kind of thinking can be applied to honey. Honey, filtered, will produce a “clean” honey on the shelf. It looks clear and granulation is slow to occur. Good? Not really.
As with water filtration, when honey is “filtered”, all the healthy aspects and characteristics are removed. The reason pure, unfiltered honey is somewhat cloudy is due to the pollens, live enzymes, vitamins, and minerals present in unadulterated honey. So, when it is filtered, all of those items are mostly removed and you are left with essentially a sugar water. So, taste, look, and health benefits are altered. A lot of your “generic” honeys are filtered and cooked to look good on the shelf. As with most food items, cooked and filtered items have lost most of their healthy aspects.
At Cox Honey Farms, we do not filter our honey. We flow our honey through a delicate process that includes a set of screens to remove foreign objects, but leaves in tact, all the vitamins, minerals, pollens, and live enzymes that are true characteristics of pure, unadulterated honey. You can be assured that you are receiving a top-quality product.
We understand that honey is not cheap. Buy something with value and not something that has “filtered” benefits!
For a limited time, use the APP Promo Code to receive 5% off any order from the Cox's Honey Online Store when you download the Cox's Honey App to your mobile device. Available for the Android Phone, iPhone, and iPad. Valid until September 15, 2014.